The mark consists of of a two-dimensional packaging design. The shape of the bag is in dotted lines and is not claimed as a feature of the mark and only shows the position or placement of the mark on the container. The mark consists of the stylized wording "TAKIS HEXAS FUEGO"; the colors green, yellow, purple, red, white, and orange appear in the abstract drawing designs on the bag; the mark "TAKIS" is in yellow as well as the stylized dot above the "I" in "TAKIS", which is designed as a spiral , all outlined in purple and purple appears in the background; the mark "HEXAS" is in white with purple outline and purple in the background; the mark "FUEGO" is in purple and yellow appears in the paint brushed background behind "FUEGO" as well as the thin yellow hexagon outlines behind all the words; orange appears as a stylized flame design above the stylized "I" and in the picture depicting a flame on the bottom of the stylized design of the snack food and on top of the slice of jalapeno pepper; red appears in the stylized design of the whole pepper and slices of pepper next to the stylized design of the snack food; green and white appears in the lime next to the stylized design of the snack food. Shades of the color purple is the background of the entire packaging.
The color(s) green, yellow, purple, red, white and orange is/are claimed as a feature of the mark.
The English translation of FUEGO in the mark is FIRE.