44 Comprehensive women's health, maternal health and birthing services, namely, obstetrics and gynecology, family planning being medical services, maternity care being medical services, mental health counseling, lactation assistance being lactation consultancy, well woman visits being medical services, and diagnostic medical imaging, all for the purpose of supporting women throughout the pregnancy, labor, delivery and postpartum process and for enhancing the level of care rendered to women who are pregnant, may become pregnant or have been pregnant in the past