The mark consists of a brown, trapezoidal border, where one corner of the trapezoid is elongated; the stylized word "SOUTHERN" in the color blue above the stylized word PECAN in the color brown appear in the top half of the trapezoid on a blue background; a mountain range shaded in white and grey appears below the wording; below, a brown tract of land and a darker brown creek bank with a blue creek; and the stylized wording "GOURMET FLAVORED ROAST: A TRADITIONAL TOASTED RICK & BUTTERY COFFEE" in the color white.
SOUTHERN PECAN GOURMET FLAVORED ROAST A TRADITIONAL TOASTED RICH AND BUTTERY COFFEE
The color(s) brown, blue, grey, and white is/are claimed as a feature of the mark.
"GOURMET FLAVORED ROAST", "TOASTED" and "COFFEE"