The mark consists of The mark consists of stylized letters for the words TOUCHY and FEELY in a secret custom design with each letter presented in pale pink and burnt orange-red, with three hearts in burnt orange-red colors stacked together horizontally, facing in alternating directions. The stacked hearts represent the synergy created when emotional, sensual and sexual intimacies are all present. The pairing of the colors is inspired by traditional valentines day schemes, updated to feel more inclusive and gender-neutral.
The color(s) pale pink and burnt orange-red is/are claimed as a feature of the mark.