The mark consists of a large black circle background with two Chinese characters displayed vertically in orange and red outline on left and stylized words "Yumi" and "Time" displayed on the bottom right in orange and red outline, ten colored circles with inner white circles are positioned across the mark with three on the left in colors of blue, pink and green, one on the bottom in green, and six to the top right in colors of lavender, yellow, orange, gray, blue and purple.
The color(s) black, white, orange, red, green, purple, lavender, blue, gray, yellow, pink is/are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to sway be-ann and this means casual in English.
"YUMI TIME"