The mark consists of the word "HELEY'S" across the center of the image in a stylized font in all uppercase letters, directly beneath which lies the word "GOODS" in a second smaller stylized font in all uppercase letters with a solid arced line drawn beneath the letters "O" of the word, taken together the literal elements form the combined phrase "HELEY'S GOODS" in two stylized fonts.
Color is not claimed as a feature of the mark.
"GOODS"