The mark consists of A navy blue, soft-edged square with a large uppercase and stylized "B" that also creates the letter "E" within the "B". At the bottom of the square and extending beyond the square on both the right and left sides is the word "MAX" in sky blue and all capital letters. There is a red dot in the top cross of the "X" in the word "MAX". On the bottom part of the letter "A" in "MAX" is the word "CLEAN" written in white in all capital letters.
The color(s) white, navy blue, sky blue and red is/are claimed as a feature of the mark.