The mark consists of an image of a rifleman standing on the ground with mountains in the background framed in a square, with the words LIVE BOLD, FREE AND INDEPENDENT HAND CRAFTED RIMFIRE above and the words WHISKEY AMERICAN MADE MOUNTAIN WHISKEY MOUNTAINEERS ARE ALWAYS FREE RIMFIRE ELI "RIMFIRE" HAMRICK LIBERTY FOREVER and the letters RWWV below.
Color is not claimed as a feature of the mark.