The mark consists of the wording CAFE MEXICANO in a stylized script font in the color white in two lines, the wording VERACRUZ RESERVE appears on the second and third lines in the color aqua, the wording MEDIUM ROAST appears in the color white highlighted by an aqua colored rectangle box, the wording aromatic fruit flavors with chocolate notes appears in the color aqua on the sixth and seven lines and the wording GROUND COFFEE appears in white on the bottom. The label's background is dark brown and there is a aqua colored border around the square label with a zig zaggy pattern on the top and bottom of the square label also in the color aqua.
As to MEXICANO
The color(s) white, aqua, dark brown is/are claimed as a feature of the mark.
"CAFE"