The mark consists of the stylized Chinese Characters "Guo Ba Da Wang" and "Da Chi Xiong" and the stylized English wording "BIG BRO", in which "Da Chi Xiong" is centered with "Guo Ba Da Wang" and two dashes above and "BIG BRO" in the lower left corner. The font of "Da Chi Xiong" is significantly larger than the rest characters and wording.
The non-Latin characters in the mark transliterate to "Guo Ba Da Wang" and this means "King of Crispy Rice" in English; The non-Latin characters in the mark transliterate to "Da Chi Xiong" and this has no meaning in a foreign language.
Color is not claimed as a feature of the mark.
The English translation of "Guo Ba Da Wang" in the mark is "King of Crispy Rice"; The wording "Da Chi Xiong" has no meaning in a foreign language.