The mark consists of a stylized bull head design centered between the stylized black words "SOUTH" and "WEST". The bull's head is red with black horns and white eyes, and the bull is wearing a black nose ring. Two white concentric circles outlined in black appear in the bottom left corner. The stylized black wording "ARTISAN STYLE" appears inside the outermost circle, with the word "ARTISAN" featured above the innermost circle, and the word "STYLE" featured underneath the innermost circle. The innermost circle is broken at the center by the stylized red word "HANDMADE". Six red five-point star designs appear inside the innermost circle, with three above and three underneath the word "HANDMADE". The stylized black wording "ARTISAN BEEF JERKY" is centered at the bottom of the mark and appears in-between an incomplete black carving fork design, with the fork prongs extending to the left of the letter "A" in "ARTISAN", and the handle extending to the right of the letter "Y" in "JERKY". A black banner design appears in the bottom right corner of the mark, with the stylized wording "MADE WITH 100% BEEF HIGH PROTEIN" featured inside. The stylized red wording "MADE WITH" appears above the stylized white wording "100% BEEF", which appears above a white horizontal line design that is featured above the stylized white wording "HIGH PROTEIN". All the forgoing is outlined in black and appears over a white background with repetitive triangles outlined in gray.
SOUTHWEST ARTISAN BEEF JERKY ARTISAN HANDMADE STYLE MADE WITH ONE HUNDRED PERCENT BEEF HIGH PROTEIN; SOUTHWEST ARTISAN BEEF JERKY ARTISAN HANDMADE STYLE MADE WITH ONE ZERO ZERO PERCENT BEEF HIGH PROTEIN
The color(s) black, red, white, and gray is/are claimed as a feature of the mark.
"SOUTHWEST", "ARTISAN BEEF JERKY", "ARTISAN HANDMADE STYLE", "MADE WITH 100% BEEF", and "HIGH PROTEIN"
Trademark: 98124483
