The mark consists of Stylized image of a man wearing a cowboy hat shown in profile with a lit cigarette in his mouth and a flower in his hand, around which in a circle are the words EL CARLOS above the image and ELEGANTE below the image, with stylized crosses in between the words EL CARLOS and ELEGANTE.
Color is not claimed as a feature of the mark.
The English translation of EL CARLOS ELEGANTE in the mark is THE ELEGANT CARLOS.