The mark consists of an elephant with an upraised trunk in gold inside a yellow circle which is set inside a red circle, below the word "PREMIUM" in yellow and above the words "QUEEN ELEPHANT" in yellow on an orange banner, flanked to the left and the right by 5-tiered umbrellas (chatras) in gold with orange interiors, all with a gold border.
The color(s) red, gold, yellow and orange is/are claimed as a feature of the mark.
PREMIUM