The mark consists of Atlas Endurance ; shows an athletic image of a male and female figure holding the planet earth continents above them as a sign of strength and endurance, showing that both genders together can be "LIFTING THE WORLD" the slogan of the brand. Searching Atlas on Google; Atlas " Atlas is the God of strength and endurance. In Greek mythology, he is known as the Titan who carries the heavens upon his shoulders.
Color is not claimed as a feature of the mark.