The mark consists of a butterfly with pastel pink and pink wings and with a light purple and purple striped body. The butterfly has white eyes with black pupils, black smile, and black antennae. Below the butterfly is the stylized wording "I BUTTERFLY" where the letter "I" is in purple, the letters of "BUTTERFLY" appear in pink, dark red, light red, dark orange, light orange, yellow, light green, medium green, and dark green, respectively, with white on all the letters appearing as a shine.
The color(s) pastel pink, pink, purple, light purple, white, black, dark red, light red, dark orange, light orange, yellow, light green, medium green, and dark green is/are claimed as a feature of the mark.