The mark consists of a woman with black hair with yellow highlights, beige skin, yellow earrings, a yellow necklace, red lips with white shading, and brown and black eyes and black eyebrows wearing a white shirt with various shapes in red, blue, light blue, yellow and white, a white and blue belt, and a skirt in blue, a lighter shade of blue, yellow, red and white. Below the skirt is the stylized wording "QUEZALTECA" in black stylized font within a beige and yellow banner outlined in a darker shade yellow with yellow shading. A smaller yellow banner outlined in a darker yellow is seen below with shading in a darker yellow with the words "PIÑA-PINEAPPLE" in brown stylized font. Pineapples yellow outlined in a darker yellow with leaves in green are seen on either side of the drawing of the woman. The woman holds a blue bottle in her right hand with a green bottle cap with a square label of yellow, blue, red and black outlined in black featuring an image of her likeness. The background features a sky in blue with beige lines, beige clouds and a sun setting in yellow outlined in black with a larger gold border behind green mountains with black shading; streams of blue water with white shading are seen surrounded by brown land with gradient grass of green, yellow and, a darker yellow with gray stones outlined in black with black shading and trees with brown trunks and green leaves, shaded in black. The wording "Central America product made in Guatemala by Industria Licorera Quezalteca, S.A. Nahualate, Chicacao, Suchitepequez Spirit Distilled from Molasses with Natural Flavor Shake before consuming" is seen at the bottom of the mark in black stylized font above the wording "1 LITER 17% ALC. BY VOL." in white, stylized font outlined in black.
As to "QUEZALTECA"
The color(s) yellow, orange, gold, red, black, white, blue, brown, beige, green and grey is/are claimed as a feature of the mark.
The English translation of "QUEZALTECA" and "PIÑA" in the mark is "OF QUETZALTENANGO" and "PINEAPPLE".
"PIÑA-PINEAPPLE", "CENTRAL AMERICA PRODUCT MADE IN GUATEMALA BY INDUSTRIA LICORERA QUEZALTECA, S.A. NAHUALATE, CHICACAO, SUCHITEPEQUEZ", "SPIRIT DISTILLED FROM MOLASSES WITH NATURAL FLAVOR", "SHAKE BEFORE CONSUMING", "1 LITER 17% ALC. BY VOL."