The mark consists of the wording "After Tales Ice Cream Shop", with "After Tales" in yellow, stylized fonts placed inside a red banner; in the background behind the banner and above "Ice Cream" is the top of a white ice cream cone; underneath "After Tales", the wording "Ice Cream" appears in stylized fonts in dark green and light green with white highlights and a white outline; the top bar of the capital "I" extends above "Ice"; the lower bar of the capital "I" extends all the way underneath the capital "C" in "Cream"; underneath "Ice Cream" is the word "Shop" in stylized font in the color red and dark red with white highlights and a white outline; the words and design elements all have a grey shadow.
AFTER TALES ICE CREAM SHOP
The color(s) red, dark red, yellow, dark green, light green, white and grey is/are claimed as a feature of the mark.