9 Downloadable software, namely, downloadable computer software for creating, producing, processing, transmitting, sharing, editing and color handling of digital images and videos; Computer software and software applications for use in uploading, downloading, capturing, editing, storing, accessing, posting, displaying, tagging, distributing, streaming, linking, sharing, transmitting or otherwise providing photos, videos, images, text, electronic media, photographic and video content, digital data, or information via the internet, communication networks, mobile phones and mobile devices; Software for viewing, editing, enhancing, and modifying digital photos, videos, and images; Downloadable software for object recognition, sound recognition, and scanning the environment for augmented reality and virtual reality experiences; Downloadable computer software, namely, augmented reality software for integrating electronic data with real world environments for the purpose of experiencing, viewing, capturing, recording and editing augmented images, videos, audio and sensory content; Downloadable electronic publications in the nature of magazines, journals and newsletters in the field of augmented reality; Downloadable computer software for use in the delivery, distribution and transmission of entertainment-related audio, video, text and multimedia content; Computer hardware and peripherals, and wearable computer hardware and peripherals in the nature of smartglasses, for augmented reality and virtual reality; Computer hardware, peripherals, and downloadable software for tracking motion in, visualizing, manipulating, viewing, transmitting, and displaying images, video, audio, and data for augmented reality and virtual reality experiences; Downloadable computer software and downloadable application programming interface (API) for use in creating and designing augmented reality and virtual reality experiences; Downloadable augmented reality and virtual reality software for integrating electronic data with real and virtual world environment in the fields of entertainment, photography, communications, and online social networking; Downloadable computer software for database management, data processing, taking measurements and sizing for apparel, and creating personalized fit profiles; Downloadable augmented reality software for mobile phones, personal computers, portable media players, handheld computers, and smart mirrors for integrating electronic data with real world environments for the purpose of virtual try-on of clothing and apparel items; Downloadable augmented reality software for mobile phones, personal computers, portable media players, and handheld computers for integrating electronic data with real world environments for the purpose of creating an online catalog of 3D models of consumer products, namely, clothing, accessories, footwear, and jewelry; Downloadable augmented reality software for mobile phones, personal computers, portable media players, handheld computers, and smart mirrors for integrating electronic data with real world environments for the purpose of superimposing to-scale renderings of home furnishings, accessories, and consumer products into a real world environment; Downloadable augmented reality software for virtual product try-on experiences; Downloadable computer software for the marketing, advertising, and promotion of consumer retail goods; Flat panel display screens