The mark consists of the words The Purple, centered and stacked over the word Sunflower, all in a black, script font; with the word Sun being encircled by roughly half of a purple sunflower: a total of 9 purple petals arranged in a circular fashion, being inset by a series of 10 purple circular dots, representing the face of a sunflower.
The color(s) purple and black is/are claimed as a feature of the mark.