The mark consists of four elements inside a burgundy circle: 1.- The white stylized word "MORELIA" in the upper part of the circle, forming an arc that follows the shape of the circle 2.- Two white hearts located just above the midpoint of the circle, one on each side 3.- The white stylized wording "GOURMET PALETAS" in the lower part of the circle, forming an arc that follows the shape of the circle. 4.- A drawing of a female character's face in white, inspired on an icon of the Mexican culture, the Dapper Skeleton (Calavera Catrina). The drawing uses an upside down, black heart shape to represent the nose of the character and an orange and yellow ice pop shape in the middle of the forehead. The character has a brown upper lip and an orange bottom lip, both outlined in black. The eyes are outlined in black and the eyelids are yellow and orange. The cheeks and forehead of the character are decorated by orange shapes that resemble leafs and stems.
The color(s) black, brown, burgundy, orange, white and yellow is/are claimed as a feature of the mark.
The English translation of "PALETAS" in the mark is "Ice pops".
"GOURMET PALETAS"
Trademark: 98109570
