35 Advertising; merchandising for promotional purposes; advertising, namely, promotion of products and services of third parties through sponsoring arrangements; sales promotion; planning, design, organization and implementation of activities and events for commercial and advertising purposes; business management; business administration; office functions; commercial business and business management for third parties, in particular in the fields of energy, gas and water; gathering, systematization, compilation and professional business analysis of data and information into computer databases; retail services including via the Internet and other communications networks relating to scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments, apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity, apparatus for the recording, transmission, processing and reproduction of sound, images or data, electrotechnical equipment, apparatus and instruments, namely, for the use in the fields of telecommunication or information technology, electrical equipment, apparatus and instruments for the transmitting of commands (included in this class), magnetic data carriers, mechanisms for coin operated apparatus, calculating machines, hardware for data processing, computers, recorded and unrecorded data carriers of all kinds, CDs, DVDs and other digital recording media, recorded computer program, computer software, including downloadable computer game software, downloadable data recorded in electronic form, downloadable electronic publications, electronic components for motor vehicles, software for medical apparatus and instruments; services provided by an e-commerce operator, namely, order processing services, administrative processing of delivery orders and accountancy for electronic ordering systems; preparation of accounts; sponsorship search