The mark consists of in its center the word "FRIES" written in bright orange capital letters on a white background. Three small stars are drawn above the word "FRIES" and above it a curved line that surrounds the label, all these elements in bright orange and on a white background. Below the word "FRIES" are the words "AND BITES" written in white, contained in a black rectangle that has a triangular cut-out at each end, resembling a pennant. Below that, the words "ORIGINAL TASTE" are displayed in black font.
The color(s) orange, black is/are claimed as a feature of the mark.