The mark consists of the word JUMBO in red font with a side profile of a red colored head and shoulders of an elephant extending from the left terminal end of the upwardly extending line of the letter U in JUMBO with the trunk of the elephant extending upwardly and over the letter J in JUMBO and the word FRESH in green font next to the word JUMBO and next to the words JUMBO FRESH is the word SUPERMARKET in a font smaller in size than the font of JUMBO FRESH.
The color(s) red, green, and white is/are claimed as a feature of the mark.