The mark consists of the wording "HONG" above the word "BICHANG" both in stylized capital lettering. The Chinese characters which transliterate to "HONG BI CHANG JIA JU YOU XIAN GONG SI" appear beneath the wording. There is a design element to the left and above the wording comprising two curved lines.
The non-Latin characters in the mark transliterate to "HONG BI CHANG" and "JIA JU YOU XIAN GONG SI" and this means "great, must, prosperous" and "Home Furnishing Co., Ltd." in English.
Color is not claimed as a feature of the mark.
The wording HONG BICHANG has no meaning in a foreign language.
the Chinese characters which transliterate to "JIA JU YOU XIAN GONG SI"