The mark consists of the word "FIFOOD" above, with lines on both sides of the word, and three Chinese characters below, with the word "BIG BRO" below the first Chinese character.
Color is not claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "DA CHI XIONG" and this has no meaning in a foreign language.
The wording "FIFOOD" has no meaning in a foreign language.