The mark consists of The mark consists of design, in addition to, standard characters. The top of the mark is a fitness dumbbell, in the color gold, with the betters "B" and "E" in between the two ends of the dumbbell. The dumbbell has five bars on each size that gradually grow in length. Under the design reads "Built Exclusive Athletics" in gold letters. The gold is specific to the brand and the pantone is 7753C.
The color(s) gold pantone 7753 c is/are claimed as a feature of the mark.
Trademark: 98103462
