The mark consists of a field of a bi-laterally truncated, tilted oval that frames the word "PULL" in italic dark-blue block-line letters enclosing white interiors stacked above the word "POUR" in non-italic white block-line letters enclosing dark-blue interiors; wherein the field has a central reduced-scale blue oval flanked above and below by crescents of lighter blue, with partial ovals of various shades that range from white to pale blue and emanating from a source at an off-center point in the upper edge of the field, suggestive of the Sun and sun glare, as well as a slim bottom crescent of red.
The color(s) white, blue, pale blue, dark blue and red is/are claimed as a feature of the mark.