The mark consists of the wording "HARD TO KILL" in red stylized uppercase font and outlined in black color, this wording is over a black drawing of a man bust with big mustache, a Mexican charro hat. Below is the wording "AZTECA" in uppercase stylized font where the letters "AZ" are in green color and outlined in black color, the letters "TE" are in white color and outlined in black color and the letters "CA" are in red color and outlined in black color. Below the wording, two drawings of maguey plants in brown and green color. A design of two black and white skeletons, one playing the guitar while the other is playing the accordion, both use a typical charro suit and hat. The background of the mark consists of a torn white page, placed over three vertical stripes in colors green, white, and red.
The color(s) black, green, white, red and brown is/are claimed as a feature of the mark.
The English translation of "AZTECA" in the mark is "Aztec."