35 Retail store services featuring beverages and nutritional supplements; Online retail store services featuring beverages and nutritional supplements; Retail store and online retail store services featuring games, apparel, bags, athletic equipment, personal electronic devices, sound and audio equipment and accessories, beverageware, beverage coolers, personal care products, furniture, clothing, headwear, footwear, gloves, tool kits, helmets, umbrellas, blankets, tents, towels, sporting equipment, musical instruments and accessories, sound and audio equipment and accessories, timepieces, jewelry, toys, toy cars, video game equipment and accessories, notebooks, coasters, posters, point of sale accessories, luggage, refrigeration equipment, beverage storage equipment, blockchain tokens, digital tokens, non-fungible tokens, digital media, digital files, and digital assets; Retail store and online retail store services featuring virtual goods, namely, games, apparel, bags, athletic equipment, beverageware, beverage coolers, clothing, headwear, footwear, gloves, tool kits, helmets, umbrellas, blankets, tents, towels, sporting equipment, musical instruments and accessories, sound and audio equipment and accessories, timepieces, jewelry, toys, toy cars, video game equipment and accessories, notebooks, coasters, posters, blockchain tokens, digital tokens, non-fungible tokens, digital media, digital files, and digital assets; Retail store and online retail store services featuring virtual goods, blockchain tokens, digital tokens, non-fungible tokens, digital media, digital files, and digital assets in the field of beverages, food, supplements, sports, gaming, music, and apparel; Retail store and online retail store services featuring virtual goods, blockchain tokens, digital tokens, non-fungible tokens, digital media, digital files, and digital assets as part of a computer program; Provision of an online marketplace for buyers and sellers of artwork, text, audio, and video relating to beverages, food, nutritional supplements, bags, beverageware, beverage coolers, clothing, headwear, footwear, gloves, tool kits, helmets, umbrellas, blankets, tents, towels, sporting equipment, musical instruments and accessories, sound and audio equipment and accessories, timepieces, jewelry, toys, toy cars, video game equipment and accessories, games, notebooks, coasters, posters, accessories, and other retail items authenticated by non-fungible tokens (NFTs); Provision of an online marketplace for buyers and sellers of virtual goods, blockchain tokens, digital tokens, non-fungible tokens, digital media, digital files, and digital assets; Advertising, marketing, and promotional services; Promotion of sporting events, e-sporting events, motorsport events, entertainment events, and musical events for others; Promotional sponsorship of sporting events, e-sporting events, motorsport events, entertainment events, and musical events; Promoting goods and services in the fields of sports, e-sports, motorsports, entertainment and musical events through the distribution of printed, audio, visual and digital promotional material; Providing consumer information about electronic video games; On-line advertising on a computer network; Arranging and conducting incentive reward programs to promote the sale of beverages and nutritional supplements and merchandise related thereto; Providing incentive award programs for customers through the distribution of products and credit to be for purchase of products, for the purpose of promoting and rewarding loyalty; Charitable services, namely, promoting sports competitions and cultural events for others