The mark consists of the white up arrowhead In a black circle with a white dot below. The wording "PUEBLA" is placed to the right, in a standard font and is coloured black. The wording "CRECIMIENTO EN EQUIPO" is placed below, in a standard font and is coloured black.
Color is not claimed as a feature of the mark.
The English translation of Crecimiento en equipo in the mark is Team growth.