The mark consists of the word ?APPLEYE? on a white background, where the tagline "focus on you" is displayed in black underneath, with two horizontal lines extending from each side. The letters ?APPL? of the word ?APPLEYE? are displayed in blue, the first ?E? is displayed partly in blue and partly in black, with a diagonal white line separating the blue section of the letter ?E? from the black section, and the letters ?YE? are displayed in black. To the left of the word ?APPLEYE? is a stylized camera lens outlined partly in black and partly in blue and with a white center, with seven black horizontal lines of varying lengths protruding from the lens. At the end of each of the four longest horizontal lines is a colored dot, where the top horizontal line ends with a blue dot, the next long line below it ending with a yellow dot, the next long line below it ending with a pink dot and the lowest long line ending with a purple dot. In the right upper corner of the mark are five colored dots of differing sizes, each in a shade of pink, purple, yellow, and blue.
The color(s) black, blue, white, yellow, pink, and purple is/are claimed as a feature of the mark.