The mark consists of light brown octagonal shaped label, with orange lines and curves along each board, the wording "CLEMENTINO DELLA PIANA" in the color red with black shadows, and black lines and curves above this wording and on each side of the wording "DELLA PIANA," and below an image of a coastline featuring blue skies, mountains, and the sea with shades of white, and green and light brown farmland with a brown and white farm, and green bushes featuring orange clementines, and at the bottom of the label is an emblem featuring the wording "CAFFO" in the color gold, contained within a black oval carrier, and image of two gold lions on each side of a red, white, and gold shield and crown, with a white banner having the wordings "SEMPER AD MAIORA" in the color black, and bellow the wording "CAFFO" is the date "1915" in the color gold with black borders, and the wording "ANTICA DISTILLERIA" in the color black, all of the emblem being defined by a gold double circle.
CLEMENTINO DELLA PIANA SEMPER AD MAIORA CAFFO ONE NINE ONE FIVE ANTICA DISTILLERIA; CLEMENTINO DELLA PIANA SEMPER AD MAIORA CAFFO NINETEEN FIFTEEN ANTICA DISTILLERIA; CLEMENTINO DELLA PIANA SEMPER AD MAIORA CAFFO ONE THOUSAND NINE HUNDRED FIFTEEN ANTICA DISTILLERIA
The color(s) green, orange, brown, white, blue, red, gold, and black is/are claimed as a feature of the mark.
The English translation of "clementino della piana," "semper ad maiora" and "antica distilleria" in the mark is "clementine of the plain," "always to the greater," and "old distillery".
"1915 ANTICA DISTILLERIA"