The mark consists of The word 'Shoot' at the top of the design, with the two 'O''s in the word 'Shoot' drawn as targets, the first 'O' with a crosshair design and the second 'O' with an arrow depicted in the bullseye of the target. Below the word 'Shoot' and centered is the word 'The', below that, also centered is the word 'Cancer'. Centered and below the word 'Cancer' are the words 'Target Company'. Between and separating those two words, is a drawing of a cancer cell.
Color is not claimed as a feature of the mark.