The mark consists of A white image in three parts in the shape of a campfire, the shape is in the form of a "W" with a left hook of the flame, right hook of the flame, and upper peak of the flame. Underneath this symbol is a horizontal white line covering the width of the symbol, underneath the white line are the letters WIScamping with letters "WIS" in orange and letters "camping" in white. The letters go slightly outside of the horizontal line. Together the letters create the word "WIScamping" signifying the name of the company.
The color(s) black, white and orange is/are claimed as a feature of the mark.