35 Consulting services, namely, developing, promoting, implementing, monitoring, and verifying industry programs and initiatives to accelerate climate change action, optimize production, and reduce carbon emissions in dairy farms; Consulting services, namely, promoting and implementing climate change mitigation efforts; Promoting public awareness of environmental matters; Promoting the use of best practices for climate change mitigation and sustainability for the dairy industry; Conducting incentive award programs to promote conservation and climate change mitigation practices; research, provision, and analysis of business data; business services, namely, formulation of best practices in the field of farming operations