35 Administration of loyalty schemes for train passengers; Loyalty scheme services for train passengers; Management of loyalty, incentive and promotional schemes relating to train travel; Administration of loyalty rewards schemes for train passengers; Loyalty services for train passengers for commerce, advertising and/or promotional purposes; Arranging of prize draws for promotional purposes aimed at train passengers; Promotional advertising relating to railway transport; Loyalty services, in relation to Railway transport; Administration of loyalty schemes involving discounts or incentives relating to railway transport for businesses