The mark consists of three-dimensional packaging. The dotted lines are to show placement of the mark on the packaging and are not part of the mark. The mark consists of the design features of the packaging for the goods, design elements, and words as they appear in the mark as a whole. The shape of the packaging is not being claimed as a part of the mark and the dotted lines show the position or placement of the mark on the container. The mark consists of the design features of the frosted packaging for the goods, design elements, color placement, and words as they appear in the mark as a whole. The shape of the packaging is not being claimed as a part of the mark and the dotted lines show the position or placement of the mark on the container. The packaging has a frosted white background with a light brown rectangle with an irregular border at the tail of the packaging. The wording "the original" appears at the top left of the packaging in black. Beneath that wording and centered in the middle of the packaging is the black wording "ARTESANO" just above the black wording "bakery bread" which is between two black wheat design elements. A red circular seal image appears at the bottom center. The seal sits between four wheat design elements of varying sizes, which are clear see-through elements that stand out on the otherwise frosted background of the packaging.
As to ARTESANO
The color(s) white, brown, black, and red is/are claimed as a feature of the mark.
"THE ORIGINAL" AND "BAKERY BREAD"
The English translation of "ARTESANO" in the mark is "CRAFTSMAN".