The mark consists of a green block shaped vintage wagon style car facing to the right, on the car there is a windshield, three passenger side windows and on the right side of the car where the doors would be are the words "I-10" in white covering the length of the car under the three side windows, along the front right fender of the car in white small cap font are the words "WEST COAST" with the words "Genuine" written vertically upwards behind the wheel and "Quality" written vertically upwards in front of the wheel well, across the hood of the car is the abbreviation "IPA" in all caps and the front of the grill of the car has "india pale ale" written in all lower case, above a grill with headlights.
I ONE ZERO WEST COAST GENUINE QUALITY IPA INDIA PALE ALE; I TEN WEST COAST GENUINE QUALITY IPA INDIA PALE ALE
The color(s) green and white is/are claimed as a feature of the mark.