35 Advertising and publicity services, namely, promoting the goods, services, brand identity and commercial information and news of third parties through print, audio, video, digital and on-line medium; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications; Digital advertising services; Marketing consulting; Online matching services for connecting social network users with retailers for the purpose of facilitating discounted purchases; Promoting the goods and services of others by means of operating an online shopping mall with links to the retail web sites of others; Providing a web site featuring consumer information on various publications and providing hyperlinks to on-line retailers that sell the publications