42 Providing temporary of non-downloadable computer programs for enhancing data, for managing customized content, for delivering customized content to targeted audiences, for advertisement and customized content placement, for bidding, purchasing and exchanging advertisements via auctions, for automating the process of bidding on and selling advertising space, for creating, managing, analyzing and monetizing advertisements and targeted content, for collecting, measuring and delivering real time audience data and for use in digital media measurement, content consuming audience analysis and advertising and content optimization which tracks, manages, monitors, analyzes and optimizes the performance and effectiveness of advertisements and customized content