The mark consists of an illustration of a dog that is smiling with teeth, wearing a hat, life jacket, and sunglasses. The dog's ears poke through the hat. The dog is holding a fishing pole in its left arm over the shoulder, and gesturing a thumbs up with their right arm. The fishing pole has a bobber and fishing hook hanging from the fishing line at the end of it. Placed below the dog are the words "WILD ALFURESCO" on one line of words, "FUREEDOM" on the second line, and "PRODUCTS FOR THE ADVENTUROUS PET" on the third line. Above the word "WILD" is a seashell, and there is a tube of ointment and a tent above the word "ALFURESCO." In the letter "O" of "ALFURESCO" is a seashell. Behind the drawing and words is an outline of a circle.
Color is not claimed as a feature of the mark.