The mark consists of a solid circle in the center of two concentric circles composed of broken lines all in orange color. In the center of the solid circle is the stylized wording "CHIEF EATING OFFICER" wherein the first letter of each word is in white and the other letters are in black and a curved white line appears underneath the wording. Underneath the circle design are four stylized Chinese characters in between two dashes and the stylized wording "CHIEF EATING OFFICER" underneath, all in orange.
The color(s) orange, black and white is/are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "SHOUXI CHI KE" and this means "chief eating customer" in English.