The mark consists of the depiction of a life saver with the word "BUOY" on the top of the life saver curving downwards and the word "BEACH" at the bottom of the life saver curving upwards. There are two small circles in between the words on either side of the life saver. Inside the inner circle of the life saver is the depiction of waves with a lounge chair and umbrella covering the chair.
Color is not claimed as a feature of the mark.