9 Downloadable computer software for modifying the appearance and enabling transmission of images, audio, audio-visual and video content; computer software for the collection, editing, organizing, modifying, transmission, storage and sharing of data and information; computer software in the nature of an application programming interface (API) which facilitates online services for social networking; computer software to enable uploading, downloading, accessing, posting, displaying, tagging, streaming, linking, sharing or otherwise providing electronic media or information via computer and communication networks; Near field communication tags for making mobile payments, for use as a universal key