The mark consists of the design element of a cartoon lion all above the literal element "LION'S KIDS". The lion has a light orange body, tan under belly, paws and face, with a pink tongue, white teeth, and a blue ring around a black pupil. The lion has a smiley face, with a brown mane and tail tip. The word "LION" is in orange color. Each letter of "KIDS" contains a white shadow and appears in a different color, as follows from beginning to end: The letter "K" is red, "I" is light blue, "D"is orange, "S" is dark blue. There is a white outline, shadow around the lion and literal elements, "LION'S KIDS".
The color(s) light orange, red, pink, orange, light blue, dark blue, white, black, dark brown, brown, tan is/are claimed as a feature of the mark.