The mark consists of the mark consists of the following: the stylized wording "KIDS MATTER" with a yellow "K", a blue "I" dotted with a shaded blue left hand print, a green "D", and a red "S", all outlined in black followed by the word "MATTER" in blue letters outlined in green. The color white represents background, outlining, shading, and/or transparent area and is not part of the mark.
The color(s) yellow, blue, green, red, white, and black is/are claimed as a feature of the mark.