The mark consists of a square, standing on one of its corners, with one diagonal extending substantially vertical. The square is framed by two dark lines. The word "SALITOS" is written in the center, extending substantially along the horizontal diagonal. A triple-globe design appears in the top corner, with the literal element "CALIDAD EXCELENTE PREMIUM QUALITÉ SUPRÊME" below. A banner stretches across, just below the word "SALITOS." A whirl wheel appears in the lower corner, below the banner. The mark conjures up the connotation of a product label on a bottle.
Color is not claimed as a feature of the mark.
The English translation of "CALIDAD EXCELENTE" and "QUALITÉ SUPRÊME" in the mark is "Excellent Quality" and "Supreme Quality".
"CALIDAD EXCELENTE PREMIUM QUALITÉ SUPRÊME"