The mark consists of the six stylized Chinese characters "KUA", "FU", "ZHA", "CHUAN", "ZHA" and "JI" and the stylized wording "KUAFOOD". There are five stylized words in two separate lines to the right: "ZHA","CHUAN", "ZHA" and "JI" on the top line, and "KUAFOOD" on the bottom line. The stylized Chinese characters "KUA" and "FU" are in the middle with the stylized design of a man's head with a beard on the left.
The non-Latin characters in the mark transliterate to "KUA" , "FU", "ZHA", "CHUAN", "ZHA" and "JI" and this means "praise", "father", "fry", "skewers", "fry" and "chicken" in English.
Color is not claimed as a feature of the mark.
THE CHINESE CHARACTERS THAT TRANSLITERATE TO "CHUAN" AND "JI"