The mark consists of the wording "PANIFICIO PASTIFICIO" in stylized dark brown font. Between the two letters is the letter "C". Within the "C" in the dark brown font is the body of a beige woman in an orange top with a yellow apron kneading yellow bread on top of an orange surface and a yellow stalk of grain. Under the wording PANIFICIO PASTIFICIO and next to the bottom of the "C" is the wording "SINCE 1970" in stylized light brown font. Underneath that is the wording "COLACCHIO", which is in large brown stylized font spanning the entire area under the aforementioned wording and design. Under "COLACCHIO" is a horizontal band divided into three equal section of green, white and red. Under the band is the wording "GUSTO E TRADIZIONE DI CALABRIA" in stylized dark brown font.
C COLACCHIO PANIFICIO PASTIFICIO SINCE ONE NINE SEVEN ZERO GUSTO E TRADIZIONE DI CALABRIA; C COLACCHIO PANIFICIO PASTIFICIO SINCE NINETEEN SEVENTY GUSTO E TRADIZIONE DI CALABRIA; C COLACCHIO PANIFICIO PASTIFICIO SINCE ONE THOUSAND NINE HUNDRED SEVENTY GUSTO E TRADIZIONE DI CALABRIA
The color(s) green, white, red, yellow, beige, orange, light brown and dark brown is/are claimed as a feature of the mark.
The English translation of "PANIFICIO PASTIFICIO" and "GUSTO E TRADIZIONE DI CALABRIA" in the mark is "BAKERY PASTAMAKER" and "TASTE AND TRADITION OF CALABRIA".
"PANIFICIO" "PASTIFICIO" "GUSTO E TRADIZIONE DI CALABRIA" AND "SINCE 1970"