The mark consists of the phrase "Austin Pier Service, Inc." in stylized font surrounded by the outline of Wisconsin's Geneva Lake followed by "SINCE 1963" in uppercase font below the outline of Geneva Lake.
AUSTIN PIER SERVICE INC SINCE ONE NINE SIX THREE; AUSTIN PIER SERVICE INC SINCE NINETEEN HUNDRED SIXTY THREE; AUSTIN PIER SERVICE INC SINCE ONE THOUSAND NINE HUNDRED SIXTY THREE
Color is not claimed as a feature of the mark.
"PIER SERVICE, INC.", "SINCE 1963", and design of Geneva Lake